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A leaderboard you buy your way up. The top 3 play video. Everyone below is a line of text. Rank 1 changes hands the moment somebody pays more.

screen 1 is empty — $1 takes it
1

First bid takes the top screen for a dollar.

A bid here plays your video above the fold until somebody outbids you.

$1to take it
screen 2 is empty — $1 takes it
2

Nobody has paid for this screen.

A bid here plays your video above the fold until somebody outbids you.

$1to take it
screen 3 is empty — $1 takes it
3

Nobody has paid for this screen.

A bid here plays your video above the fold until somebody outbids you.

$1to take it

a screen costs $1

below this line you’re a line of text
Nothing below the line yet. A dollar puts you on the board.

buy a rank

$1 puts you on a screen. Bidding less than that still puts you on the board — you land at whatever rank the money buys, as a line of text, and your video waits on file for you to climb back.

This is your identity here. A second bid on the same URL raises the listing you already have instead of making a new one.
Straight from your camera roll. It plays only while you are in the top 3, and only after we have reviewed it.
Bids are non-refundable and no rank is held for any length of time. You can be outbid a minute after paying.